Word on the Street:
New Views From the Front Line of Supply Chain Management

The World is Flat. Make Sure Your Supply Chain is Well-rounded!

Global warming is one thing. Global flattening is quite another! Thomas Friedman wrote about it in his best-selling book ‘The World is Flat’. So have countless articles in the Harvard Business Review and the Economist. It’s an undeniable fact that the new economy works across borders, languages, currencies and cultures. It’s also an inescapable fact that the dynamics of large supply chain operations often struggle to reflect these new international realities.

How do you respond to globalization? For too long us North Americans have taken a ‘Speak louder and eventually they’ll understand’ approach. When it comes to supply chain management however, it is critical that organizations take a more nuanced and multi-dimensional approach. In line with this, smart global organizations are aligning their business processes with software that is built from the ground up to handle the ebb and flow of international business.

From day one, the Sockeye Supply Chain team has gravitated naturally towards solutions for international supply chain operations. There’s a simple reason for that. Our team cut its teeth on the largest global technology product supply chain. We helped develop a software solution that speeds a complex inter-dependent set of components and systems across continents at a spectacular pace. It’s a network that epitomizes the new world economy. Your supply chain also needs to reach further and react faster. From Bangalore to Boston, Dubai to Dublin, the world is getting flatter by the day.

Brian Nickerson
President and CEO, Sockeye Supply Chain